I’m happy to see that we managed to on-board Neil Patel the right way. I mean he first learnt of Squirrly somewhere around December 2014 and wrote about it.
Then, he saw some cooler features in it around May 2015.
But right now he’s using it every single time, which is amazing. I’ve seen Neil at the Growth Hackers conference in London, Oct 2014. He is a great guy. No wonder so many media outlets place him in the TOP 10 Digital Marketing Influencers group.
Our Squirrly SEO WordPress product seems to be spot on, if he actually uses it so often himself.
Here’s what he said in “10 Time-Saving Blogging Tools You Need To Use”
this is not original. this is just a great piece of text that any startup CEO should read.
And then come back to re-read it.
Needless to say: here’s the link to the original.
The awesomeness starts here.
Earlier I mentioned that the only universal job description of the CEO is to make sure the company wins. Although that’s true, I wanted to talk a little more specifically about how a CEO should spend his or her time.
A CEO has to:
1) set the vision and strategy for the company,
2) evangelize the company to everyone,
3) hire and manage the team, especially in areas where you yourself have gaps
4) raise money and make sure the company does not run out of money, and
5) set the execution quality bar.
In addition to these, find whatever parts of the business you love the most, and stay engaged there.
As I mentioned at the beginning, it’s an intense job. If you are successful, it will take over your life to a degree you cannot imagine >> ”the company will be on your mind all the time. Extreme focus and extreme intensity means it’s not the best choice for work-life balance.
You can have one other big things in your life ”your family, doing lots of triathlons, whatever” but probably not much more than that. You have to always be on, and there are a lot of decisions only you can make, no matter how good you get at delegation.
You should aim to:
be super responsive to your team and the outside world
always be clear on the strategy and priorities
show up to everything important
and execute quickly (especially when it comes to making decisions others are blocked on.)
You should also adopt a “do whatever it takes ” attitude >> there will be plenty of unpleasant schleps. If the team sees you doing these things, they will do them too.
Managing your own psychology is both really hard and really important.
It’s become cliche at this point, but it’s really true :
”the emotional highs and lows are very intense, and if you don’t figure out how to stay somewhat level through them, you’re going to struggle. “
Being a CEO is lonely. It’s important to have relationships with other CEOs you can call when everything is melting down (one of the important accidental discoveries of YC was a way for founders to have peers.)
A successful startup takes a very long time, certainly much longer than most founders think at the outset.
You cannot treat it as an all-nighter.
You have to eat well, sleep well, and exercise.
You have to spend time with your family and friends.
You also need to work in an area you’re actually passionate about.
Nothing else will sustain you for ten years.
Everything will feel broken all the time. The diversity and magnitude of the disasters will surprise you.
Your job is to fix them with a smile on your face and reassure your team that it’ll all be ok.
Usually things aren’t as bad as they seem, but sometimes they are in fact really bad. In any case, just keep going. Keep growing.
The CEO doesn’t get to make excuses.
Lots of bad and unfair things are going to happen. But don’t let yourself say, and certainly not to the team, ” if only we had more money ” or ” if only we had another engineer “.
Either figure out a way to make that happen, or figure out what to do without it.
People who let themselves make a lot of excuses usually fail in general, and startup CEOs who do it almost always fail.
Let yourself feel upset at the injustice for 1 minute, and then realize that it’s up to you to figure out a solution. Strive for people to say “X just somehow always gets things done” when talking about you.
No first-time founder knows what he or she is doing.
To the degree you understand that, and ask for help, you’ll be better off.
It’s worth the time investment to learn to become a good leader and manager. The best way to do this is to find a mentor.
Reading books doesn’t seem to work as well.
A surprising amount of our advice at YC is of the form “just ask them” or “just do it”.
First-time founders think there must be some secret for when you need something from someone or you want to do some new thing.
But again, startups are where tricks stop working. Just be direct, be willing to ask for what you want, and don’t be a jerk.
It’s important that you distort reality for others but not yourself.
You have to convince other people that your company is primed to be the most important startup of the decade, but you yourself should be paranoid about everything that could go wrong.
Be persistent. Most founders give up too quickly or move on to the next product too quickly. If things generally aren’t going well, figure out what the root cause of the problem is and make sure you address that.
A huge part of being a successful startup CEO is not giving up (although you don’t want to be obstinate beyond all reason either. This is another apparent contradiction, and a hard judgment call to make.)
Be optimistic. Although it’s possible that there is a great pessimistic CEO somewhere out in the world, I haven’t met him or her yet.
A belief that the future will be better, and that the company will play an important role in making the future better, is important for the CEO to have and to infect the rest of the company with.
This is easy in theory and hard in the practical reality of short-term challenges. Don’t lose sight of the long-term vision, and trust that the day-to-day challenges will someday be forgotten and replaced by memories of the year-to-year progress.
Among your most important jobs are defining the mission and defining the values. This can feel a little hokey, but it’s worth doing early on.
Whatever you set at the beginning will usually still be in force years later, and as you grow, each new person needs to first buy in and then sell others on the mission and values of the company. So write your cultural values and mission down early.
Another cliche that I think is worth repeating: Building a company is somewhat like building a religion.
If people don’t connect what they’re doing day-to-day with a higher purpose they care about, they will not do a great job. I think Airbnb has done the best job at this in the YC network, and I highly recommend taking a look at their cultural values.
One mistake that CEOs often make is to innovate in well-trodden areas of business instead of innovating in new products and solutions. For example, many founders think that they should spend their time discovering new ways to do HR, marketing, sales, financing, PR, etc. This is nearly always bad.
Do what works in the well-established areas, and focus your creative energies on the product or service you’re building.