304 Books Catalogued

Finally did this! Big thing for me. Didn’t know anymore which books I owned when browsing @ book shops.

304 of them are in a digital inventoryu which I’ll access from multiple devices.

Soon I’ll get the others classified.

Life Achievement – 3 Robotics Applications on my Ev3

done this yesterday.

motor 1 – keeps the weapons cart moving

motor 2 (small) – heavy gun in the hands of a Hero Factory issued robot

motor 3 – activates when Motion Senzor says it has objects in the rear – Shoots with two big guns from the rear, to anihilate targets.

Customer Service – Inspire Your Reps

1. The goal as a company is to have customer service that is not just the best but legendary.
Sam Walton, Founder of Wal-Mart

2. Your most unhappy customers are your greatest source of learning.
Bill Gates

3. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Charles Darwin

4. It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

5. Well done is better than well said.
Benjamin Franklin

6. Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
Ross Perot

7. Kind words can be short and easy to speak, but their echos are truly endless.
Mother Teresa

8. If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
Ray Krock

9. In the end, the customer doesn’t know, or care, if you are small or large as an organisation. She or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani

10. The customer experience is the next competitive battleground.
Jerry Gregoire, CIO, Dell Computers

11. Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffrey Gitomer

12. Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Peter Drucker

13. To understand the man, you must first walk a mile in his moccasin.
North American Indian Proverb

14. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter, V.P. British Airways

15. Good service is good business.
Siebel Ad

16. There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!
Ben Cohen, Ben & Jerry’s

17. The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

18. One of the deep secrets of life is that all that is really worth doing is what we do for others.
Lewis Carol

19. Being on par in terms of price and quality only gets you into the game. Service wins the game.
Tony Allesandra

20. You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
Jerry Fritz

21. Every great business is built on friendship.
JC Penney

22. If we do not lay out ourselves in the service of mankind whom should we serve?
John Adams

23. Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.
Stew Leonard, CEO Stew Leonard’s

24. If you’re not serving the customer, your job is to be serving someone who is.
Jan Carlzon, ex-CEO SAP Group

25. If you want to lift yourself up, lift up someone else.
Booker T. Washington

26. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
Doug Warner

27. Know what your customers want most and what your company does best. Focus on where those two meet.
Kevin Stirtz

28. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
Chip Bell, Founder Chip Bell Group

29.Make a customer, not a sale.
Katherine Barchetti

30. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff Bezos, CEO Amazon.com

31. Customer service is not a department, it’s everyone’s job.

32. Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.
Dale Carnegie

33. Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban

Why is Squirrly the Best WordPress SEO Plugin for you?

Why is Squirrly SEO the best wordpress seo plugin for you?

Squirrly SEO Assists and Guides you inside your WordPress to help you reach search engine success. You’ll use its over 200 Tools and Features with confidence, because you’ll be guided.

If you choose any plugin other than Squirrly SEO, you will soon realize that:

– you haven’t chosen the proper keywords. Your Non-Squirrly SEO Plugin doesn’t catapult you to that first page of Google search like it promised.

– you can end up being #1 on Google for keywords that nobody ever searches for. This means zero search traffic for your Site or Store.

– you don’t know if you manage to rank your pages. The other plugins won’t show you if they help you reach search engine success.

– you’ve got no proper way of knowing if the work you do actually makes a difference for the overall WordPress SEO of your site.

– you can’t manage your strategy. You’ll keep creating content blindly, while losing focus of your overall strategy. Especially if you have a team of writers, this will go south very fast.

– you’ll never know if the work you’ve done last week brought an improvement in the quality of your site and content.

There is only one SEO tool to help you with all of this. Squirrly SEO.

Do you think this wordpress seo alternative is worth your time? Download it now or read more on this page.

Try Harder. Your Shopify CAN Win with SEO.

one of our shopify customers was focusing on creating product titles, descriptions, images and collection pages for “black panther” because the 2018 movie was approaching and they wanted people to find the store via search.

It never happened. Nor did it happen when shifting to long tail keywords like “black panther toys” or “black panther figures”. They wanted to give up on organic traffic, but then, by using Squirrly SEO for Shopify they found new opportunities for “best pokemon toys” and “rwby merchandise”. Thousands of people search for these, they are ranked high in search results and are getting more and more visitors to these products.

Without the right tools, you can miss many great opportunities to sell great products.

Don’t leave money on the table. Schedule a call with me and I’ll tell you more.

Social Media Problems Define -email 3

Thank you so much for all the replies regarding what you’d change about the way you publish to social media.

I can see that many of you have lots of things you’d change.

Trust me when I say: I’ve been there. I still am there: even after 10 years of being a social media manager (I had a musician brand for which I managed their MySpace page. Yeah, I’m old school like that)

The really good news is that: about 90% of the things you’ve mentioned will soon be solved. In most cases, 100% of your problems with social media will be solved.

I was super excited that you replied. Me, Ana and the rest of the team went through everything and we’re excited about our next few weeks together with you.

You see: I knew that it would be a good question to ask. 10 years of being a social media manager and there are still a lot of things that I would change about the way I do social media.

I said that you must’ve felt the same way. And most of you did.

So what did I try to do in all these years to make my social media manager life better?

1) tried all the possible platforms out there. I knew first hand when UberVU got acquired by HootSuite because I was using them both. About Buffer I’ve already written a lot. There’s so many more I’ve tried. None of them managed to work like I work, nor how our Agency’s customers want the work to be done.

2) I’ve helped finance with money from Angel Investors and Venture Capitalists some promising startups in the field of Social Media Management team.

Yes, I did go that far. I said that if I advise these teams with all my experience and all my known problems regarding Social Media, then maybe I can help them build the amazing product that I was so desperately waiting for.

At first, I’ve been a trusted adviser to one of these two companies. I really wanted to help them build the perfect product, so they can solve all of the problems I felt.

They seemed to be onto something. So, I’ve used my network and helped them raise a pre-seed round. Sadly, soon after they just enjoyed the money and the status which came with being a funded startup and they did more “conferencing” than actual work on the product. 

 Of course, I had to step out of my role as Adviser when I saw how poorly they handled things and the fact that they were turning their backs on their own dream. They no longer cared about helping small businesses be awesome at Social Media Management. They just wanted the attention, the interviews, the networking, the feeling that they were somebody.

It wasn’t the end of that story. After a while they raised a new funding round from a well known international fun.

However, this didn’t change their determination. It didn’t make them want to do better for their customers.

During all this time, I was already helping out another team with lots of advice on social media management. Now, these are guys were something else. I wished that I had just started with them. One of Squirrly’s investors saw that I liked them. He was already interested in investing.

Therefore, this was the second Social Media startup I’ve mentored and helped secure an investment.

Of course, it helped me a lot, too. I could see a lot of people expressing their concerns and trouble with these platforms.

Basically, I’ve done a lot of product development on their products, even though I didn’t get any money out of it myself. Not even shares in the companies.


Because I only ever cared about finally getting my hands on a great social media product that would end my frustrations.

We came close with this second team, but their solution still doesn’t answer all of my concern.

It doesn’t answer your, either.

How did this journey continue?

3) I started developing this thing myself.

Yes, that’s right.

I wanted to stay away from this, because last year we launched Squirrly SEO 2017, then Squirrly SEO 2018, then Squirrly SEO 2018: Steve. I guess you can imagine how busy I already am.

Let’s not talk about ContentLook or Starbox, that were also under development.

This year, you’ve seen Briefcase and the Business Plan already. Giant upgrades to our product.

Destiny had a say in this. I met an awesome developer, a team Leader (a true Leader this time).

Together with him it was a LOT easier to work on a social media product than ever before, because we were on the same page and we focused exactly on everything that all the other platforms got wrong.

He has a very similar story to mine, when it comes to trying out all the other social media tools out there and trying to help third party companies get their products right.

We’re still ironing out the last details, after extensive testing with customers of our Agency and customers of his Agency.

This tech partnership is awesome. We’ve both learned a lot about the best ways in which we can fix all of these social media scheduling problems.

From the small concerns:

a) I publish on WordPress. now I want my post to go out to all my Social Media Profiles, without me lifting a finger.

b) Evergreen content publishing

c) make sure there’s always something going out to my accounts, without me checking in every day.

to bigger ones:

d) organizing my social media team

e) organizing all social media customers of the agency

f) creating a fully detailed social media scheduling plan, based on current events, different time slots on different social media profiles

g) curating brand new content from relevant and trust-worthy news blogs, 100% personalized for my niche.

From those small concerns to the bigger ones: Squirrly Social has it all figured out.

Steps 1 and 2 that I’ve taken were imperative to getting to where we are today.

It will soon be time for Step 4…. the one where I put this wonderful new product into your own hands.

“times they are a-changin'” -Bob Dylan

With Squirrly you can publish Excellent SEO Articles. Once they’re published, they get pinged to Search Engines via Squirrly SEO, and then scheduled to your Social Profiles via Squirrly Social.

I hope you’ll love it. Because there’s more to come, not just SEO and Social Media.

SEO is hard work

SEO is hard work. We all know that. Also, what I’ve seen is that there’s so much ground to cover and people are doing SEO on so many levels. It’s exhausting, isn’t it?

Well… I was hoping to make it a bit better. A little bit LESS exhausting.

A couple of easy steps to follow to make sure you’ll be on the right track with the way in which you’re developing your SEO Strategy.

This was no easy task. After years and years of talking to you and others from the Squirrly community, I can finally create these steps.

See the first two Steps in Getting Started with SEO.

I know, I know, you’ve already gotten started with SEO at one point. Otherwise, you wouldn’t be here.

But, please, indulge me.

It’s all based on things that came up over and over again, and I think there’s finally a chance to create steps that all of us should follow. Especially for new sites that we create.

Step 2 for example is really important, and I’ve seen that many people fail to do exactly the things I’ve outlined in step 2.

What do you say?

Will you give these two steps a good read?

You can reply with ideas, Yay, or nay, or meh. Me and Ana (our Chief of Customer Service) always read the replies to the emails. (yes, both of us, not just her, not just me; it’s a team effort in trying to do better for you)

Workshop metrice Inno Labs


Scrie pe foaie un feature pe care il vei lansa, according to Product Roadmap si cum vei masura ca acel feature a avut impact / a adus schimbare / a facut mai buna experienta userului



exemplu. cum poti lucra daca nu stii ce lucrezi? 

la ce intrebare raspunde partea de metrice? de ce avem metrice? why do we need them?

cum faptul ca studiem numerele ne ajuta sa controlam ce se intampla in business / produs.

you need a system that always lets you know if the business is healthy or nto.

Phase 1 -> Phase 2 -> Phase 3

Build Product -> Phase 2 -> Make a Huge Exit / Shitloads of Money / Awesome IPO

Well what is phase 2 ? how can you navigate it? You can’t navigate it without a map? You can have good maps or bad maps. You can have maps which make no sense with you. When you’re in a car trying to get somewhere, will it help you to know the electric grid map of that place?

Cum crezi ca ai putea sa pilotezi un avion fara sa ai senzori si semnale legat de curs, viteza, altitudine, navigational system, etc.?

Scrie pe foaie un feature pe care il vei lansa, according to Product Roadmap si cum vei masura ca acel feature a avut impact / a adus schimbare / a facut mai buna experienta userului



strange metrice. toate evenimentele. cat mai multe. sa le ai. sa poti interoga cand vrei.

simuleaza un sistem de genul care strange chestii. ca sa poti vedea lucruri pe care 100% nu le vei dori niciodata.

Act On.

Aici ai nevoie de metrice which you will always act on *currently. in the current stage of your business / product.

Report Metrics. Operational Metrics.

sa vezi ca merg sistemele tale. sa poti vedea clar cand sistemele tale dau fail.

Cohort Analysis.

sa poti vedea behaviour / usage changes over time, and especially according to communication strategy and product roadmap.

communication strategy -> why do? why important?

product roadmap -> if do changes without metrics, you do them for nothing at all.


Metrice / Checklists.

checklists in loc de 0 1 (mai ales in conditii in care nu stii ce numar sa pui, dar ai nevoie de indicator care arata ca lucrurile se intampla?)

cooperare clara intre metrice (co-hort analysis) si product roadmap

operationale. tra sa mearga (fii sigur ca o sa chiar mearga)

youll always need to watch operationals

calitate feature (fa indici de calitate ai feature-ului)

adoptie feature nou plus teste a / b / c / d tests.

kill a feature to test reactions

measure number of incoming messages @ support. measure how angry ppl are

aarrr metrics

onboarding metrics

get qualitt of product market fit

if tomorrow exoexo didn’t exist how would it make you feel? okay, neutral, not impressed, sad, angry, reaally angry.

keep evolving and readapting in time.

your whole system should re-adapt and re-evlove in time.

version update metrics – shows if communicatiob of new releases is bad

nice to have must have

only metrics you can act now

gathering system vs actually studied weekly system

metrics you communicate to investors

metrics presented to the board

cac ltv aov churn free to pro trial to pro

saas metrics according to changes in billing system



quora clarity haro ask do research avc bothsides of the table pattio mc kenzie software selling

do benchmarks. youre too inexperienced to understand whar those numbers mean otherwise

habit forming metrics based on a habit forming framework

cohort analysis

coreelate metrics to users according to user new account creation period

how much usgae per day in how many days since joining

common actions performed by most people who end up buying

understand usage thru clear metrics so you can do better pricing and product limits.then sell higher plans or addons

how many users ended up on pricing page

how many sent to step one step two step three.

metrics for successful finalization

which features in what part of the lifecycle

daily usage metrics

weekly usage metrics

hotjar to metrics <<– very important in product quality studies.


lucru fisa de lucru

peer review

fisa delucru impartita in fc de categorii mari

print si pixuri


overall, cohort, at user level.

userii care cumpara in primele 5 zile folosesc de atatea ori featureurile astea.

pe urma iti modifici onboarding ca sa ii faci pe SI mai multi dintre ei sa faca actiunile care duc la purchase

ce evaluez?

– daca stiu cand trebuie sa foloseasca overall / cohort / per user metrics si reports. << sa imi dea in scris 3 exemple la fiecare tip (descrise ca use cases)

– sa gaseasca metrice care sunt actionable. (tot ce nu e actionable si pe care nu vor lucra, nu ma intereseaza)

– sa stranga date despre cat mai multe evenimente, ca sa poata construi sistem in care sa interogheze baza de date legat de comportament cohorta / overall / user.

– Weekly / Daily / Monthly / Quarterly

– sa vad ce scriu la AARRR

– O idee de path to purchase. Cata folosinta din cate features conduce spre cumparare?

– sa studieze usage de feature per user over time. Ce feature foloseste acel user in fiecare zi, minim o data la 3 zile, minim o data pe saptamana, minim o data pe luna, minim o data pe quarter?

– fa assumptions legat de asta ^^ . pe urma cand ai produsul testeaza sa vezi daca lucrurile se intampla asa cum you assumed.

– o sa le dau un exemplu negativ la inceput. GEN: ASA NU. ca sa stie o varianta varza de reportate, lipsa de rapoarte, ce se poate intampla daca ei nu studiaza nimic.

exemplul cu text briefcase care a generat tot mega usaguel pe care il avem azi la noul feature. pana la acel text nu exista usage.