Crazy Egg – growth with dev kits

Here are the first growth steps that allowed Crazy Egg to gain their first 100,000 users:

1. They created a simple opt-in page with a screenshot of a beta of their product.

2. Their ideal customers were web-designers, so they invested $10K into ads on various CSS galleries.
Result: 20,000 emails gained from their simple opt-in page.

3. Once they launched the product, they notified the email subscribers.

4. They submitted their CSS design to CSS galeries.
Result: 23,294 new visitors for free.

5. They offered all the big and small tech blogs a free $99 Crazy Egg account and helped them to set it up.
Result: TechCrunch, Mashable and a ton of other more or less popular tech news blogs covered Crazy Egg.

6. By attending hosting conferences, they offered parnership to hosting companies: a free Crazy Egg account for every new user + 30% commission when they upgrade to the paid plan.

7. By networking at SEO events, they offered a free $99 Crazy Egg account to SEO agencies (if they like it, they will recommend it to their customers for free).
Result: over 4,000 signups.

8. They were speaking at conferences. But instead of getting a speaking fee + traveling expenses, they kindly asked them to make Crazy Egg a sponsor of their event. It costs nothing to organizers. They agreed.

9. They noticed that people love sharing their heatmaps so they made the process as easy as possible.
Result: referral traffic has increased.

10. They analyzed the most popular search keywords on Google around their topic and created SEO pages for those keywords.

Cummulative result: 100,000 users.

Saving Energy While Running – my First Invention

I guess this was the very first invention that I’ve made. Of course, I was more involved in the design department. Vidrighin Mihai and Tudor Macicasan came with the idea first.

However, the prototype you will see in these articles has been designed by all of us. The initial one just placed springs on lego-robot legs.

This, how you see it in the articles, is exactly how we’ve designed it. I’ll try to find some of our sketches and the exact presentation we took to Intel ISEF 2006.

saving energy while running
saving energy while running

Saving Energy While Running was a ground-breaking discovery and it has been patented by other technology companies after the event.

We will probably make this project happen again at one point.

Since there have been so many prototypes made, the idea is a good one and the idea which inspired us has many applications.

We guessed that since the springs do such a great job to propel the human leg, then you could basically run really fast with just one leg used for the motion.

I remember when Vidrighin ran using our “Saving Energy While Running” device and he had a great time running on just ONE foot.

Motivating users to invite their friends

this stuff is from GrowthHackingIdea – Aladdin is the man!

improving any metric in your funnel, including conversions to referrals, the most important part is to address the fears/doubts of your audience. You can do it by surveying your audience. Though it takes a lot of time.

Pawel Grabowski from CloudSponge did this for you and found the most popular questions/fears/doubts you need to answer/address to motivate more of your users to invite more of their friends.

Here they are:

#1. Is the product/platform useful?
#2. How involved am I with this platform?
#3. Will inviting this person help me develop my relationship with them?
#4. Will bringing this person to the platform improve my position within the group?
#5. Will it look like spamming my friends?
#6. Will referring make my friends think poorly of me?
#7. Will I look like someone who easily shares my friends’ contact details with anyone, not respecting their privacy?
#8. Will my friends love being on the platform, will they be impressed?
#9. Why should I invite my friends?