After the Lore Alpha version, more Lore is born.

it was pretty great to finally get feedback from someone other than my brilliant co_writer on the Lore Novel i’m writing.

there were indeed many changes requested to help the reader better sink their teeth into the whole story.

but I’ve come up with some pretty welcome changes to it all.

chapter 1 reads much better now and is a lot clearer. plus, I’ve managed to better profile some of the human characters in it.

for Chapter 3, I really like the fantastical magical beings from Romanian and Transylvanian folklore and how they are now represented inside the book.

the current chapter 3 will probably become chpaters 3 and 5, because there’s a lot of content inside at the moment, and it would also make more sense strictly from a story telling point of view.

Send Out A Solo Marketing E-mail To Your List Regarding The Pre-order Period

Template:

I am pleased to announce that on LAUNCH DATE GOES HERE we’ll be releasing our new e-book, “TITLE GOES HERE.” This e-mail is to let you be the first to know about this e-book and to extend to you a special pre-order offer!

The e-book is… DESCRIBE WHAT THE E-BOOK IS ABOUT IN THIS PARAGRAPH. The e-book is NUMBER OF PAGES GOES HERE pages in length and is perfect for anyone in the YOUR INDUSTRY HERE industry.

Check out the e-book and pre-order with 10% off here:
INSERT URL HERE

By purchasing this e-book, you’ll learn how to:

• Statement #1
• Statement #2
• Statement #3
• And so much more!

We’re offering a special, pre-order price of just PRICE HERE until END OF PRE-ORDER PERIOD so if you grab your copy now, you’ll be able to save on the cost of the e-book!

Register with the special pre-order pricing today:
INSERT URL HERE

If you have questions, please feel free to press ‘reply’ and ask!

Sincerely,
YOUR NAME
YOUR WEB ADDRESS

Ethics for AI from the Morning Brew

Just over one year ago, corporate AI ethics became a regular headline issue for the first time.

In December 2020, Google had fired Timnit Gebru—one of its top AI ethics researchers—and in February 2021, it would terminate her ethics team co-lead, Margaret Mitchell. Though Google disputes their version of events, the terminations helped push some of the field’s formerly niche debates to the forefront of the tech world.

Big picture: Every algorithm, whether it’s dictating the contents of a social media feed or deciding if someone can secure a loan, could have real-world impacts and the potential to harm as much as it might help.

  • Policymakers, tech companies, and researchers are all grappling with how best to address that fact, which has become impossible to ignore.
  • And that is, in a nutshell, the field of AI ethics.

To get a sense of how the field will evolve this year, we checked in with seven AI ethics leaders about the opportunities and challenges facing the field this year.

The question we posed: “What’s the single biggest advancement you foresee in the AI ethics field this year? Conversely, what’s the most significant challenge?”

Click here to read the full piece—we’ve included one answer below.

Deborah Raji, fellow at Mozilla:

I think for a long time, policymakers have sort of relied on narratives from corporations, research papers, and the media, and projected an image—a very idealistic image—of how well AI systems are working. But as they make their way into real-world systems and get deployed, we’re increasingly aware of the fact that these systems fail in really significant ways, and that those failures can actually result in a lot of real harm to those that are impacted.

Specifically, there’s been a lot of discussion on accountability for moderation systems, but we’re going to hear a conversation about the need for auditing and accountability more broadly. And specifically auditing from independent third-party actors—not just regulators, consultants, and internal teams, but actually getting some level of external scrutiny to assess the systems and challenge the narratives being told by the companies building them.

In terms of the actual obstacles to seeing that happen, I think that there’s a lot of incongruencies in terms of how auditors and algorithmic auditors currently work.

It’s all these different actors that want to hold these systems accountable, but are currently working in isolation from each other and not very well coordinated. You have internal auditors within companies, consultancies, [and] startups that are coming up with tools. Journalists, law firms, civil society—there’s just so many different institutions and stakeholders that identify as algorithmic auditors that I think there will need to be a lot more cohesion.

NFT Restaurants because … why not?

The one knock on New York City’s food scene is that it’s lacking good NFT fare. But a new venture from entrepreneur Gary Vaynerchuk is trying to change that.

Flyfish Club announced it’s coming to Manhattan early next year as the world’s “first NFT restaurant.” How does it work? You need to be an owner of a Flyfish digital token to partake of the “globally inspired” seafood menu; and another, more exclusive token will get you into a special omakase room.

  • Flyfish has sold 1,501 tokens this month to raise around $15 million for the venture.
  • The NFTs originally went for 2.5 ETH each, or around $8,300, but on the secondary market they’re trading for 6.63 ETH ($22,000) minimum.

Big picture: Sure, an NFT restaurant sounds goofy, but if you think of it more as a social club, like Soho House, it makes a little more sense. Flyfish is betting that people will buy its tokens as a way to signal their social status, similar to a luxury watch or vehicle. If it’s at least a little bit successful, expect more NFT restaurants to follow.

Clarity fm got their instructors to display badges on their sites, CTAs, and widgets that converted their traffic from visitor – to – interested in having a call

Clarity fm got their instructors to display badges on their sites, CTAs, and widgets that converted their traffic from visitor – to – interested in having a call

clarity focused on using the distribution power of every single instructor that they invited in.

sure, you DO get something from Edu Cloud PLUS – but you will also have to bring in your own.

It’s a great way for market places to grow.

one more idea: have THEM bring THEIR users to leave reviews on their Edu Cloud PLUS performances, so that the EDU Cloud PLUS audiences will start holding them in high regard.

This does two things:

  • instructor gets validation and will be held in high regard by payers of Premium Pass
  • Edu Cloud PLUS gets more reviews on it and has more people viewing it from the INSTRUCTOR SIDE.

Send Out A Solo Marketing E-mail To Your List That Features FAQs From The Preview Call

Send Out A Solo Marketing E-mail To Your List That Features FAQs From The Preview Call

Template:

Hello,

As we are winding down the number of days left before “TITLE OF E-BOOK GOES HERE” is released, (START DATE GOES HERE), we wanted to take this opportunity to answer some of the frequently asked questions we’ve been getting about this e-book.

** FREQUENTLY ASKED QUESTION #1: **
ANSWER GOES HERE

** FREQUENTLY ASKED QUESTION #2: **
ANSWER GOES HERE

** FREQUENTLY ASKED QUESTION #3: **
ANSWER GOES HERE

** FREQUENTLY ASKED QUESTION #4: **
ANSWER GOES HERE

As you can see, we’ve been flooded with questions from people, just like you, who are thinking about grabbing a copy of the e-book. For those people who have purchased a copy already, we’re so glad you took that step!

If you have any questions, please let us know and we just might answer them in a future e-mail!

Sincerely,

YOUR NAME
YOUR WEB ADDRESS

Create a Preview Webinar with People Before a Major Course Launch

Send Out A Solo Marketing E-mail To Promote The Upcoming Preview Call

Template:

Hello,

As we get closer to the launch date of our new e-book, “TITLE OF E-BOOK GOES HERE” that will be released on LAUNCH DATE GOES HERE, we thought it might be nice to do a teleseminar to give you a preview of the type of information the e-book will contain.

On DATE OF PREVIEW CALL at TIME OF PREVIEW CALL, we’ll be meeting on an open bridge line so that I can introduce you to ONE TOPIC OF YOUR E-BOOK and so that I may answer any questions you have about the soon-to-be-released e-book.

Register for the no cost preview call here:
PREVIEW CALL URL

If you have any questions, please let us know!

Sincerely,
YOUR NAME
YOUR WEB ADDRESS

MOE IDEAS

Host A Free Preview Call, If Desired, To Generate Buzz Around Your Upcoming Product Release

A free preview call will be a teleseminar in which you share with an audience information that is related to your information product. For example, let’s say that your e-book is called, “60 Ways to Increase Your Networking Abilities.” Well, you could host a free preview call that is called, “The 5 Mistakes You’re Making at Networking Events and How to Fix Them.”

During the preview call, you would give people the information stated above and then you would upsell them to purchase your e-book. Because the information in the call is a part of the e-book, it’s natural that the people who show up to the call will also be highly interested in the e-book’s content as a whole. Having a really strong call to action at the end of the call is going to make the preview call a good upsell option for you.

Reach Out To Affiliates And Invite Them To Participate In Marketing Your New Release

Reach Out To Affiliates And Invite Them To Participate In Marketing Your New Release

E-mail to affiliates announcing the new product to come (usually sent out two weeks before launch day) – this e-mail should just let them know that details are coming and to get ready to promote on the specified launch date.

Here is a template you can use to reach out to your affiliates:

As one of our valued affiliates, we wanted to invite you to take part in the launch of our new e-book, “TITLE GOES HERE”. This e-book is written to DESCRIBE E-BOOK HERE. It will be released on LAUNCH DATE OF E-BOOK HERE.

If you’d like to take part, simply login to your affiliate center at INSERT LINK HERE and grab the custom affiliate link. Then, you can use the following e-mail to send to your list to announce the e-book. You can also post it on your blog as well!

The affiliate commission we’re offering on every sale is INSERT DOLLAR VALUE OR PERCENTAGE HERE.

If you have any questions, please let us know!

Sincerely,

YOUR NAME
YOUR WEB ADDRESS

—————————-
** E-mail / Blog Template **

Do you find yourself…

ENTER A STRUGGLE YOUR CLIENT MAY FACE HERE
AND ANOTHER
AND ANOTHER

My good friend, INSERT YOUR NAME HERE BEFORE SENDING TO AFFILIATE, is hoping to solve these problems and more in HIS/HER soon to be released e-book that launches on LAUNCH DATE HERE.

The e-book is… DESCRIBE WHAT THE E-BOOK IS ABOUT IN THIS PARAGRAPH. The e-book is NUMBER OF PAGES GOES HERE pages in length and contains information that is perfect for individuals in the NAME OF INDUSTRY HERE industry.

Check out the e-book and register here:
INSERT AFFILIATE LINK HERE

By reading this e-book, you’ll learn how to:

• Statement #1
• Statement #2
• Statement #3
• And so much more!

My good friend INSERT YOUR FIRST NAME HERE still has HIS/HER pre-order period discount pricing in effect so make sure to act before the deadline to save on the cost of the e-book!

Register with pre-order period savings today:
INSERT URL HERE

Sincerely,

AFFILIATE NAME
AFFILIATE WEB ADDRESS