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Pivot framework – when to pivot

Florin Muresan
Stalk me

// from the Growth Hacking Idea newsletter.

Growth hacking – is the final stage of any startup. There are 4 stages before. Here they are:
Growth hacking – is the final stage of any startup. Here’s what goes before it:

#5. Growth hacking (final/top)
#4. Tech: your tech is capable of handling the solution
#3. Solution: your customers achieve success – you really solve their problem
#2. Problem: you found a painful problem your customers have
#1. Customers: a lot of them – who can/want to pay (start/bottom)

If you have trouble with any of these stages – it means you need some sort of pivot.

Pivoting below changes everything above.

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