Latest posts by Florin Muresan (see all)
- 304 Books Catalogued - November 17, 2019
- Life Achievement – 3 Robotics Applications on my Ev3 - November 17, 2019
- Customer Service – Inspire Your Reps - November 17, 2019
Value proposition creation for startups – Crafting Simple Value Statements | Rocket Watcher: Product Marketing for Startups
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.