How to Play the VC Game

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Florin Muresan

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Florin Muresan
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Sitar Teli is awesome and this idea of hers has always been a favorite of mine.

seems like on sillicon india there was a lot more written. I was in a live audience when she gave one of her speeches about this, and then I saw her slides, but still: here’s some good ‘ol text.

The following is written after Sitar’s Presentation:

9 Important Gaming Lessons to Raise Venture Capital

Bangalore: Gamers of today need to focus on distinct games with different scenarios that need to be strategized accordingly very similar to the modern day business environment were organizations strategize to make effective decisions. There is a very close relationship between raising venture capital for any form of business to gaming which has been showcased by Sitar Teli who is a partner at Connect Ventures and one of the early investors in SoundCloud and avid gamer. She did a brilliant job by bringing into focus how gaming was connected to raising venture capital during the weekend’s Startup Camp Berlin.

She addressed a crowd and followed a keynote from German Technology Minister, Philip Rosler earlier that day and brought out a humorous and frank take on fundraising dubbed by the MC as a top talk of the day. Here are 9 tips that can be looked upon while looking forward to raise venture capital as reported by Nina Fowler of Venture Village.

1.Fundraising is Social

Teli goes on to say “In a social game, the larger a network you have the better you do in the game”. Fundraising too works out in the same manner- the bigger the network; the more are the chances of raising the venture capital for the firm. Teli continues “There’s a good reason for this. VCs see lots and lots of deals. Last year, we were a completely new VC fund. No-one knew we existed and we still saw about 800 deals”. The fact is that Teli’s references could be more reliable than a blind Email which shows the inefficiency or the lack of effort on the side of the entrepreneur.

2.Viral loops are highly effective

There is tremendous competition in the market and to stand out from the crowd an entrepreneur needs to create some sort of a buzz or a promotion that will capture the attention of the customers as well as the Venture Capitalists. A VC spots a mention in a tech blog or somebody gives the company a referral provides some sort of recognition or an attention gathering medium to the company. This is indeed a viral loop. This in a way works for startups where entrepreneurs use their own networks to create Buzz in the market.

  1. Check your heads-up display
    While launching a product an entrepreneur should have all of his facts and figures crystal clear to avoid any sort of distortions during the latter stages of the product launch. It could include the number of active users, the company’s growth on a daily basis and steps to be taken to convert people to active users. If an entrepreneur does not have an ample data or idea of the business they should be talking to a specific type of VC, probably a seed VC, or someone who is more into prelaunch rather than already existing companies with traction.

  1. Know your gamer
    “My background is in consumer and social – I now also work with some SME B2B companies and freemium models,” Teli explained. “If you’re an infrastructure company, I could sit down for three hours and I wouldn’t know anything about your company at the end of it – I’d know what you told me, but I wouldn’t understand it.”

Under such circumstances one would be unlikely to invest money into the business and even if one does, it would not prove beneficial to the company when compared to an already existing partner who is an established expert in this field. It is not certain that an entrepreneur always deals with the right venture capitalists or may be a VC can refer someone to partner with; therefore it is very important to always set the right type of meeting with the right set of people from the very beginning.

  1. Practice builds skills
    An entrepreneur should have immense amount of practice and subject knowledge about the company so that he may not be caught in a situation where people could probably get a chance to question the credibility of the organization. In doing so sufficient amount of practice and prior trials are required in dealing with various situations. An entrepreneur needs to practice various time lengths and various pitch angles: product angle, business angle, marketing strategy – all the core functions and areas where one needs to succeed.

  1. Get ready for the boss level
    This is the stage that decides the future of the organization because it has a very high death rate. The original founders come up with the idea of starting the venture which has to be approved by the other partners as well. An entrepreneur should always keep in mind that though it is a tough phase the partners or at least one must genuinely be interested in this business proposition due to which they are present at the venue. The first thing that the founder needs to concentrate on is to talk to the person who is showing interest in the business proposition well in advance to get a view of who’ll be in the team gathering, especially the key decision-makers. This in a way will help an entrepreneur to get an overview of the tough questions that they are going to bombard on him when the meeting commences. Crosscheck every detail prior to the commencement of the meeting and it would prove handy to talk to individuals or organizations that have been previously funded.
  2. Don’t play the game – play the player
    The entrepreneur should focus on not playing the game but rather on playing with the players which means anyone in the world can talk to millions of VCs but the point is that it is difficult to get one “yes” from them. The point is that the “no’s” keep adding to the tally and finally comes to a stage where no VC is ready to invest in the business. Therefore it is very crucial to target the right set of VCs so that the chances of getting a yes is much higher and one should also target businesses who have done prior dealings with the organisation but are on the league to partner in a dream project.

  1. Know the cheat codes
    Preparing yourself for the unexpected and doing every possible bit to bring out the expected should be the point of focus for the entrepreneur. In-depth understanding and detailed analysis should be undergone to come out of any situation. In a way one should do as much as they can to educate and prepare themselves. Fantastic resources and a reliable team to back on, acts as the two major power blocks in pushing the idea forward to its ultimate destination.
  2. Failure is normal
    Failure is part of any business especially a startup where things are highly uncertain. It is not easy for every business to raise venture capital thus when there are situations they fail, and they need to accept it with open arms rather than just running or shying away from it. The worst thing that a startup could probably do is to not try again. The saying goes “Where there is a will there is a way” so is the case with startups. Failures are always considered as the stepping stones to success as the history has revealed this fact to us over and over again.

Products I co-founded and other web projects

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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Software / Product / SaaS based

ContentLook – Cloud App

Agency – Content Writing and Social Media – Productized Service Offering

Learning Solutions

Squirrly Digital

Squirrly SEO – for WordPress

Squirrly – Web App (Cloud App) – Universal version

Squirrly Social

Squirrly SPY

Starbox – the Author Box for Humans

Website Analysis – basic edition

Website Analysis – Ultimate Edition

Shopify App for Squirrly SEO

Shopify App for ContentLook

Content Marketing Game .com

Halloween Game

Educational Products

Education Cloud 2020

DM SuperStars

HSEO .tv

Udemy Course

GetGrowth.tv

Expectation Marketing

Other Products

OneGeek Shop and Brand – Powerful Mission

Servicii App

Service Cheetah

Media Types

Startup Espresso

ChiefContent

Marketing Minute

WPMails.com

FourHourSEO.com

KeywordTool.cc

Old times:

Game Deals on Steam

Cif2.net

Older Games

Squirrly Force

Gratitude Project

Zyrax Tarenor Art

Zyrax Comics

Industry Giant (music)

Florin Muresan – Novels, Poetry, Plays

Dacica

Florin Muresan – Pioneering Web 3.0

Florin Muresan’s Business 3.0 Definition

Digital Marketing Assistant Projects.

SERP Checker by Squirrly

Education Cloud – launched 2016. now retired.

Literary Awesome

Nomore.Cards

The Marketing Health

Red Tweets – First Twitter Directory With Chat and Music

Wizards Unite DOT CO

RankJumps

Hunters – 3d shooter

New Abuse – game made as a spin-off of the 80s or 90s Abuse game with a cool futuristic robot.

Haiducii – Educational Software (award winning)

Burebista Documentary

Lore – Movie

Lore – TV Show

Lore – Novel

Chrome App – Age of Startups

The Hero Scribe

More MISC

Affiliate Program v2.0

Digital Marketing Playbook

Speedy Content

Free Coaching Sessions

All training modules inside Edu Cloud 2020 – many courses with modules and lessons – taught 139,000 people world-wide

Web Dev Kits

WhiteGlove Services

Digital Marketing Case Studies

14 Days Journey to Better Ranking

One Week to Rank on Google

The Rank Show

Expectation Marketing Audit

Educational Materials

SEO for Search Engine Bots

SEO for Humans

Continuous Idea Generation

10,000 Visits From Social Media This Month

Conversion Rate Optimization Course

Four Steps to the Google Launch

14 Days Journey

The Rank Show

Publish Like A Social Media SuperStar

Needing a bookmark

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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I feel like I’m back in the days of Tumblr, soup.io, cif2.net.

micro blogging was a great thing.

[thrive_leads id=’38465′]

needing that code. bookmarking it. this is it. micro blogging. making the web a more personal space for every user.

Digital Assistants

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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Personal Digital Marketing Assistants

What I’ve been spending already 10 years building.

Images used are deep fakes from generated.photos – their purpose is to put a more friendly face on the digital assistants I’ve created.

SEO Live Assistant

SEO Settings Assistant

Blogging Assistant

Strategy Assistant

ContentLook Assistant

Keyword Research Assistant

Website Marketing Assistant

Backlinks Assistant

Daily SEO Goals (Private SEO Consultant) / SML

Social Media Assistant

Squirrly Genius

Email Deliverability Assistant

Current Squirrly Company Products that don’t have a Personal Digital Assistant in them:

  • Starbox
  • Squirrly SPY
  • Education Cloud

All the places where I caught Pokemon

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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Latest posts by Florin Muresan (see all)

vrancea
constanta
felix
oradea
belgrad
neptun
tulcea
londra
cojocna
gherla
floresti
bistrita
brasov

304 Books Catalogued

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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Finally did this! Big thing for me. Didn’t know anymore which books I owned when browsing @ book shops.

304 of them are in a digital inventoryu which I’ll access from multiple devices.

Soon I’ll get the others classified.

Life Achievement – 3 Robotics Applications on my Ev3

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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Latest posts by Florin Muresan (see all)

done this yesterday.

motor 1 – keeps the weapons cart moving

motor 2 (small) – heavy gun in the hands of a Hero Factory issued robot

motor 3 – activates when Motion Senzor says it has objects in the rear – Shoots with two big guns from the rear, to anihilate targets.

Customer Service – Inspire Your Reps

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
Florin Muresan
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1. The goal as a company is to have customer service that is not just the best but legendary.
Sam Walton, Founder of Wal-Mart

2. Your most unhappy customers are your greatest source of learning.
Bill Gates

3. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Charles Darwin

4. It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

5. Well done is better than well said.
Benjamin Franklin

6. Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
Ross Perot

7. Kind words can be short and easy to speak, but their echos are truly endless.
Mother Teresa

8. If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
Ray Krock

9. In the end, the customer doesn’t know, or care, if you are small or large as an organisation. She or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani

10. The customer experience is the next competitive battleground.
Jerry Gregoire, CIO, Dell Computers

11. Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffrey Gitomer

12. Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Peter Drucker

13. To understand the man, you must first walk a mile in his moccasin.
North American Indian Proverb

14. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter, V.P. British Airways

15. Good service is good business.
Siebel Ad

16. There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!
Ben Cohen, Ben & Jerry’s

17. The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

18. One of the deep secrets of life is that all that is really worth doing is what we do for others.
Lewis Carol

19. Being on par in terms of price and quality only gets you into the game. Service wins the game.
Tony Allesandra

20. You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
Jerry Fritz

21. Every great business is built on friendship.
JC Penney

22. If we do not lay out ourselves in the service of mankind whom should we serve?
John Adams

23. Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.
Stew Leonard, CEO Stew Leonard’s

24. If you’re not serving the customer, your job is to be serving someone who is.
Jan Carlzon, ex-CEO SAP Group

25. If you want to lift yourself up, lift up someone else.
Booker T. Washington

26. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
Doug Warner

27. Know what your customers want most and what your company does best. Focus on where those two meet.
Kevin Stirtz

28. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
Chip Bell, Founder Chip Bell Group

29.Make a customer, not a sale.
Katherine Barchetti

30. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff Bezos, CEO Amazon.com

31. Customer service is not a department, it’s everyone’s job.
Anonymous

32. Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.
Dale Carnegie

33. Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban