Why Every Entrepreneur Should Self-Publish a Book | TechCrunch
If you, the entrepreneur, self-publish a book you will stand out, you will make more money, you will kick your competitors right in the XX, and you will look amazingly cool at cocktail parties. I know this because I am seldom cool but at cocktail parties, with my very own comic book, I can basically have sex with anyone in the room. But don’t believe me, it costs you nothing and almost no time to try it yourself.
The rest of this article is really three discussions: Why self-publish rather than use a traditional publisher, why entrepreneurs should self-publish, and finally, HOW does one go about self-publishing.