Customer Development Workshop by Florin Muresan at Spherik Cluj-Napoca

Last Saturday, I had a very cool Customer Development workshop at Spherik in Cluj-Napoca.

From the start, I told people this was a Florin Muresan workshop, so the ideas were all mine and had tons of insight on all that we did at Squirrly to build an amazing product that started selling from the first day it reached the market.

Florin Muresan does not agree with the usual customer development ideas

And I made this really clear in my workshop. I think that most of the people who usually get invited to speak about customer development have no idea of what they’re really saying out there. Most of them never ever had a startup of their own, they were not CEOs, etc.

Which sucks, and makes most of their theories invalid. I was happy to share they things that I’ve learnt over the years and show a real method of how to get from startup idea to an actual startup.