Cif2.net builds Social Smartsites. As a business, Cif2.net targets both consumers and small and medium sized businesses (SMEs). Cif2.net applies Social Gaming principles, keeping users engaged through incentivized actions and active emailing, blog and social media marketing. Through a diversified revenue model, Cif2 has built business models catered to both consumers and SMEs. The Beta Version of cif2.net was launched in October 2010.