Latest posts by Florin Muresan (see all)
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- Some people talk about startups - August 26, 2021
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Value proposition creation for startups – Crafting Simple Value Statements | Rocket Watcher: Product Marketing for Startups
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.