Latest posts by Florin Muresan (see all)
- template to DEMO Path - July 19, 2017
- good way to look at next goals and features for product dev - July 3, 2017
- Two Things Required to WIN in SaaS - July 3, 2017
Value proposition creation for startups – Crafting Simple Value Statements | Rocket Watcher: Product Marketing for Startups
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.