in Thinking

Crafting Simple Value Statements

Florin Muresan
Stalk me
Latest posts by Florin Muresan (see all)

Value proposition creation for startups – Crafting Simple Value Statements | Rocket Watcher: Product Marketing for Startups


Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.

Related Post