Latest posts by Florin Muresan (see all)
- Learn from customers who don’t want to work with you / use your product - September 29, 2017
- from the latest Apple Event - September 21, 2017
- template to DEMO Path - July 19, 2017
Value proposition creation for startups – Crafting Simple Value Statements | Rocket Watcher: Product Marketing for Startups
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.