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Booking .com ‘s trust elements on their site. what drives conversions by removing fears.

Florin Muresan
Stalk me
Latest posts by Florin Muresan (see all)

from Aladin’s growth hacking idea.

29 tricks that help to convert 27 million customers every month
29 phrases/tricks on that address various fears and persuade 27 million customers to book rooms from them every month:

1. 586,000+ hotels, apartments, villas and more.
2. FREE cancellation on most rooms!
3. A list of recent bookings that refreshes every few seconds.
4. An exit pop-up “Discounts of 20% or more!” or “Save at least 20% in Rome” if you’ve already chosen a country.
5. Lowest price guarantee.
6. A clickable list with the most popular search elements.
7. Filter criteria: Recommended, Stars, Review score.
8. There are X people looking at this hotel.
9. Latest booking: X minutes ago.
10., #1 accommodation site + trust labels.
11. A carousel-like overview of testimonials.
12. Big, beautiful pictures.
13. We have only X left on our site.
14. FREE cancellation before {DATE}.
15. Reserve (Confirmation is Immediate)
16. Hurry! This is a limited offer.
17. 3 reasons to choose {YOUR SELECTED HOTEL}: Low rates, They speak your language, 579 verified reviews.
18. You get the best price.
19. No payments needed today. You’ll pay during your stay.
20. This property is in a good location. Guests have rated it X.
21. You’ve selected a hotel with a guest review score of X.
22. X guests from {YOUR COUNTRY} have made a booking in the last 5 minutes.
23. Your secure booking starts here – it only takes 2 minutes!
24. An exit pop-up: “The details you’ve entered will not be saved if you leave this page.”
25. Quote: “ is one of the largest and most valuable companies in {SELECTED COUNTRY}”.
26. Change of plans? Hey, it happens. You can easily modify your dates, guest details, add special requests, or cancel your entire booking before {DATE}.
27. Credit card number: No charge – only needed to reserve your room.
28. Your credit card will not be charged – it’s only needed to guarantee your booking.
29. Book this room. Get instant confirmation.

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