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7 Steps to the Success of Mint and the 170 M Acquisition

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Florin Muresan

Youtuber at Get Growth TV
I'm a youtuber who loves showing you different online marketing tools that help you get growth for your business
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[Study] How a solo founder managed to make $170 million in 3 years…

You probably know Mint, founded by Aaron Patzer in 2006.
Usually, startups are founded by a team. This guy founded it alone.

In 3 years, the company was acquired for $170 million.

Here‘s the path Aaron followed to achieve this result:

#1. Starting from 2006, Aaron focused on high-quality blogging.
Delivered finance tips, link roundups, videos and infographics.

#2. At the end of every blog post, he had a beta list email opt-in.

#3. Mint‘s articles went viral on Reddit and Digg.

#4. In 9 months, they built a list of over 20k emails before even launching their app.

#5. Asked their users to embed a badge saying “I want Mint” on their blogs and social media page in exchange for VIP access.
Result: got links on 600+ blogs while the users competed for access.

#6. Participated in startup events. Result: won TechCrunch40.

#7. Hired PR agency that secured Aaron about 550 interviews in a couple of years. For 1 week every two months, Aaron did a press tour.

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