July 2018

There were 4 posts published in July 2018 (this is page 1 of 1).

Assistants. Most of Them in Your WordPress

Assistants. In Your WordPressYou’ve all given us wonderful feedback on the two assistants that we already have inside WordPress.

We’ve had different calls and Zoom chats with some of you to see why you thought Squirrly SEO was a better choice than many other software or plugins.

The conclusion has been pretty obvious to us: Our Assistants make a big difference in terms of helping you use our complex tools with ease.

As far as purpose goes, the main purpose of our software products is to assist you and guide you towards doing the work you need to do. You can work better, knowing that these assistants are right there for you and they can always help you out.

You’ll feel them as a team of marketing professionals, always there by your side, and without any of the associated costs of hiring a new team.

In 2018, more Assistants will be joining our family of products. Here you will get the first notes about them.

Oh, yes. Just to make it super clear for everyone: these assistants are digital assistants, they are not living people, nor squirrels that we trap inside machines. (in case anyone was wondering).
What Assistants Are Coming Next?We’ve been teasing the BackLinks Assistant ever since our “Powering Up” email, where I started giving you a glimpse into the new products we’re preparing for this year.

The official pre-launch page is here for the BackLinks Assistant.

Digital Marketing is super challenging. That’s why we think this approach to developing great software for digital marketing is of tremendous importance.

I, for one, have always written that we need software which assists us and helps us work better. Actually wrote a paper on it back in 2010.

The SEO Live Assistant has done a lot of helping, which brought about over +285% increase in traffic to over 49,000 users’ websites where it was used to optimize content.

Our SEO Settings Assistant helped countless NON-SEO experts figure out the exact settings they need to make to get their WordPress on a good SEO infrastructure.

There’s more to come:

– Social Media Assistant: it will help you easily find content worth sharing to your audiences on social media, so that you’ll always look like you know what’s going on in your field. Helps establish your credibility as a thought leader.

I’m already personally testing the Social Media Assistant and it does wonders for the two niches I’ve tried it in: “geek products” and “digital personal assistants”.

This assistant will be available in Social Squirrly, a brand new product that will launch soon.

– BackLinks Assistant: it will help you obtain more backlinks, the white hat way.

It will be a stand-alone product.

– ContentLook Assistant: No More SEO Surprises. No More Social Media Surprises. No more being left out of what’s going on on your websites. With real-time SEO auditing capabilities and Alert systems, it will always help you be in the know regarding potential problems. It will defend against issues which appear on your website.

You’ll benefit from this assistant inside our ContentLook Product.

– SEO Strategy Assistant: MOST of your have personally asked me for something like this for a very long time now. This assistant will help you figure out how to increase the scores of your websites, how to create a strategy that generates results for your business and it will guide you to the right channels you need to use to get traffic and establish an online reputation.

What you need to know is that the SEO Strategy Assistant will help different people in different ways. It coaches you and helps you figure out your own path. It doesn’t make everyone do the same thing. It will help you identify what’s good for your case and your own business.

It will be a stand-alone product.

– Blogging Assistant: an assistant which helps you find awesome copyright-free images and helps you find sources which are worth mentioning in your articles, so that your articles will have more authority.

Incorporated inside Squirrly SEO.

– Personal Branding Assistant: this one will help you as a personal brand to be found on the web and to create a lasting impression in the minds of your audience.

It will be incorporated in our Starbox Product.

Thanks for taking the time to read about these exciting new assistants. We’re working around the clock to get them to you over the length of this year.

Keep Ranking,
Florin Muresan
CEO of Squirrly
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

NEW: Contextual SEO Data for Semantic Google Indexing – Content is King

Contextual SEO Data: Help Google Understand What Your Page is Really AboutDuring WordCamp London 2018, last week, we found out that people don’t know how to build the right context for Google. 

You may have heard a lot of people saying that Google doesn’t care about keywords anymore, which is of course a very misguided thing to say.

If you’d be in the presence of great Speakers and Trainers like David Trayford, you’d know that key words help great public speakers create stunning speeches. Special words that need to be found in text or speech aren’t a Google thing, nor an SEO thing. They’re how we humans understand messages.

Now, if you really want to build semantic context so that Google can clearly understand what the page is about, I’m writing today’s email.

There can be no search without words. What else could the search be based upon? It’s ridiculous. Yet a lot of people have been misguided into believing that.

What you need to know is that if you are writing about a “black panther party” which is related to the Black Panther Movie, then you’d be competing against the Black Panther Party, which is a political party….

UNLESS:

Unless you write in your page a couple of contextual SEO data (how I call it). Meaning: words like “movie”, “marvel comics”, “marvel movie”, “t’chala”, “superhero costume” and other words which would make Google CLEARLY understand that you’re not writing about the political party, but about the movie.

Or something related to the movie.

Semantic search is all about understanding the “Meaning” of topics.

And the best way to help Google match the right topic to your article is to provide it with clear contextual words.

That way, Google will be able to always get a clear idea of what you’re writing about, and human readers will also easily identify that they’ve ended up in the right place, not on an activist website.

This is real Search Engine Optimization. You can make your texts better by providing contextual SEO data.

It’s super easy to do with Briefcase Labels. 

Here you can see screens and explanations to walk you through the process of doing all this with ease, inside Squirrly SEO.

Keep Ranking!
As always, you can have a look at our SEOplugin . xyz website (which re-directs to a public trello board) to see the next features and software we’ll release. Also, you can check our latest changes, iterations and innovations. Just click the picture above.
Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

My 7 Problems With Social Media Management – And Your Problems As Well. Thank you for the replies

Tried for 10 Years to solve these problems:

Thank you so much for all the replies regarding what you’d change about the way you publish to social media.

I can see that many of you have lots of things you’d change.

Trust me when I say: I’ve been there. I still am there: even after 10 years of being a social media manager (I had a musician brand for which I managed their MySpace page. Yeah, I’m old school like that)

The really good news is that: about 90% of the things you’ve mentioned will soon be solved. In most cases, 100% of your problems with social media will be solved.

I was super excited that you replied. Me, Ana and the rest of the team went through everything and we’re excited about our next few weeks together with you.

You see: I knew that it would be a good question to ask. 10 years of being a social media manager and there are still a lot of things that I would change about the way I do social media.

I said that you must’ve felt the same way. And most of you did.

So what did I try to do in all these years to make my social media manager life better?

1) tried all the possible platforms out there. I knew first hand when UberVU got acquired by HootSuite because I was using them both. About Buffer I’ve already written a lot. There’s so many more I’ve tried. None of them managed to work like I work, nor how our Agency’s customers want the work to be done.

2) I’ve helped finance with money from Angel Investors and Venture Capitalists some promising startups in the field of Social Media Management.

Yes, I did go that far. I said that if I advise these teams with all my experience and all my known problems regarding Social Media, then maybe I can help them build the amazing product that I was so desperately waiting for.

At first, I’ve been a trusted adviser to one of these two companies. I really wanted to help them build the perfect product, so they can solve all of the problems I felt.

They seemed to be onto something. So, I’ve used my network and helped them raise a pre-seed round. Sadly, soon after the investment, they just enjoyed the money and the status which came with being a funded startup and they did more “conferencing” than actual work on the product. 

Of course, this made me step out of my role as Adviser when I saw how poorly they handled things and the fact that they were turning their backs on their own dream. They no longer cared about helping small businesses be awesome at Social Media Management. They just wanted the attention, the interviews, the networking, the feeling that they were somebody.

It wasn’t the end of that story. After a while they raised a new funding round from a well known international fun.

However, this didn’t change their determination. It didn’t make them want to do better for their customers.

During all this time, I was already helping out another team with lots of advice on social media management. Now, these are guys were something else. I wished that I had just started with them. One of Squirrly’s investors saw that I liked them. He was already interested in investing.

Therefore, this was the second Social Media startup I’ve mentored and helped secure an investment.

Of course, it helped me a lot, too. I could see a lot of people expressing their concerns and trouble with these platforms.

Basically, I’ve done a lot of product development on their products, even though I didn’t get any money out of it myself. Not even shares in the companies.

WHY?

Because I only ever cared about finally getting my hands on a great social media product that would end my frustrations.

We came close with this second team, but their solution still doesn’t answer all of my concerns.

It doesn’t answer your concerns, either.

How did this journey continue?

3) I started developing this thing myself.

Yes, that’s right.
I wanted to stay away from this, because last year we launched Squirrly SEO 2017, then Squirrly SEO 2018, then Squirrly SEO 2018: Steve. I guess you can imagine how busy I already am.

Let’s not talk about ContentLook or Starbox, that were also under development.
This year, you’ve seen Briefcase and the Business Plan already. Giant upgrades to our product.

Destiny had a say in this. I met an awesome developer, a team Leader (a true Leader this time).

Together with him it was a LOT easier to work on a social media product than ever before, because we were on the same page and we focused exactly on everything that all the other platforms got wrong.

He has a very similar story to mine, when it comes to trying out all the other social media tools out there and trying to help third party companies get their products right.

We’re still ironing out the last details, after extensive testing with customers of our Agency and customers of his Agency.

This tech partnership is awesome. We’ve both learned a lot about the best ways in which we can fix all of these social media scheduling problems.

From the small concerns:
a) I publish on WordPress. now I want my post to go out to all my Social Media Profiles, without me lifting a finger.
b) Evergreen content publishing
c) make sure there’s always something going out to my accounts, without me checking in every day.
to bigger ones:
d) organizing my social media team
e) organizing all social media customers of the agency
f) creating a fully detailed social media scheduling plan, based on current events, different time slots on different social media profiles
g) curating brand new content from relevant and trust-worthy news blogs, 100% personalized for my niche.

From those small concerns to the bigger ones: Squirrly Social has it all figured out.

Steps 1 and 2 that I’ve taken were imperative to getting to where we are today.
It will soon be time for Step 4…. the one where I put this wonderful new product into your own hands.

“times they are a-changin'” -Bob Dylan

With Squirrly you can publish Excellent SEO Articles. Once they’re published, they get pinged to Search Engines via Squirrly SEO, and then scheduled to your Social Profiles via Squirrly Social.
I hope you’ll love it. Because there’s more to come, not just SEO and Social Media.
 

Florin Muresan
Innovator & CEO
Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide

the Story you can help them win

“Marketing must become a conversation between the buyer and your company about the story you can help them win.”

Florin Muresan
Innovator & CEO

Everything In Life Is Touched by Digital Magic. I brought Digital Magic Into The World Through 29 Products I’ve Built and Sold World-Wide