Working on Who Is Cif – Always ask questions !

Well, it’s very cool, it is. Some problems might intervene, like the one with the @twitter searches, but overall it’s great.

And maybe sometimes that’s the problem. Yes, I’m serious. I really got all excited about everyone loving the prizes and being so happy for winning and eager to take part in the Cif Talk event and… well I risk going off-topic with the main ideeas.

I guess that the biggest problem is forgetting that while a PR campaign has to serve the general public, it also has to serve the interests of your company. This doesn’t mean you can’t be happy about it and enjoy it very much, it’s just that you have to be careful not to fall away from the target you try to reach.

So what I did today was to actually take the classical paper and pen and write down                     W-H-A-T   I-S   I-T   S-U-P-P-O-S-E-D   T-O   D-O  ?                         Exactly, I’ve re-asked myself that.

You should try it yourself. That way you can easily keep track of what you want to achieve with your PR campaign and keep it close in sight, find out where you fell short and think about how to use that and turn it into something better, or just try to understand why and how it didn’t work, so you know the next time.

PR-ing implies a lot of experimentation. Maybe that’s why I love it so much 😛 

Announcing Cif Talk

Next Thursday, there will be Cif Talk ! I’ll have to contact each of the 12 winners of the Who Is Cif contest and talk to them about their prizes.

As I’ve said in the official event post, we, here at Cifnet LTD., are not fans of prizes for prizes sake, and what we want is the winners to feel that they actually won something great 😀 I hope they’ll be very, very happy and excited about what they can get and I can hardly wait to get to know them all better. They are great people !

And I also hope that I can help them find the things they need to make their professional or their personal life better. If I can manage that, then I’ll trully be happy and this event will be a complete succes !

Read the Official Announcement:

The Social Widget

I think it should actually be the Social Widget-s 

Some people may wish to choose what social media integration they want, unlike @ blogger themes or blogger where you can only have a limited set given by them.

I for one, like to have a facbook thing, a stumble upon and maybe a twitter or tweetmeme.

And maybe I would like this post to be only Stumble Upon -able 😛 (I’m not sure that’s a word :)) )


It doesn’t really want to take in the code, I guess it’s because that “expr” part

<a expr:href=’&quot;’ rel=’external nofollow’ target=’_blank’><img alt=’StumbleUpon’ class=’bookmark-icon’ src=’

So the real question is:

Should the user define a small bar of social buttons that appear in every post, or should he/she post what buttons she wants in every post (through the Cif2 Editor) ?

I personally say: Let’s have them both ! 

Especially becuase you may want to have only a small “Like” button at your About page. You may not want to have that too crowded with other social media buttons. 

I think this would provide everyone with a much friendlier and easier platform 😉 And also one with no head-aches attached 😛 

CifTalk Logo

Yes, I’ve just finished the logo for next week’s event with the winners of Who Is Cif and here it is !


Who Is Cif Winners Announced !

I’ve announced the winners of the Who Is Cif contest yesterday

 I told each one of them about their win and I was very pleasantly surprised that they thanked me a lot and said they were very happy and excited about winning 😀

It’s things like these that make PR-ing worthwhile. Great talking to them, they are great people 🙂

I have another special event for them and I will announce it tomorrow.

@Twitter search results

The twitter search results before the 17th August have been deleted. Name it whatever you want, I name it CRIME ! :))

A little bit exaggerated maybe, but still, it’s hard without them, especially when you counted on them for your PR campaign 😐

Experience, bad or good, makes you wiser, ey ?

So please be careful, you other PRs out there, how you use twitter and how much you depend on that system.