Squirrly is registered in London, United Kingdom – How we started it – legal docs

This is a thing I wrote a really long time ago and people have been asking me about it.

Due to having so much information on my computer and external hard drives, it’s become very hard to find it.

Now that it finally came to life again, here it goes.

The big list of starting a company in the United Kingdom:



ca sa nu gresiti ca si mine la structura de capital: diferenta dintre nominal value si market value


About shares in the UK


Important ca fapt general


Idee de Authorised Capital.. diferit fata de US si scos in 2006. e util in caz ca ati vazut si idei de US, sa stiti ca in UK nu exista.


Exemplu de Share Capital si Motor De Cautare U-T-I-L: ii foarte bun pentru research.. mai bun decat Google. Da rezultate relevante. Il folosesc
mereu pt research-uri


Nu neaparat important pt voi, dar de aici puteti DOWNLOADA SI VEDEA formularele necesare pt firme in UK


Exemplu de cat is de tari oamenii cu care ne-am deschis noi firma. Primiti consultanta gratuita pt deschiderea firmei. Raspund pe email (ticket),
twitter si Facebook la intrebari. Se ocupa super serios de tot si ofera si spatiu de birou in the UK (nu se plateste, dar e necesar ca iti da
adresa de UK pt firma)


Cei de mai sus, dar site-ul oficial. Sunt cei mai tari. Ne-a costat cu tot ce am vrut noi + shipping de documente apostilate in Romania 300 EUR pt
Taxele se iau in evidenta doar la 3 Luni dupa ce ati primit primii bani. Deci pana nu primiti bani nu va intereseaza. Pe urma, in termen de 3 luni va
inregistrati. In termen de 9 luni dupa aceea platiti CORPORATE TAX, ceva de genul 20% pe profit, deci ce nu e salar sau cheltuiala.
si acum pt investitii: – si State si Europa.. cum sa faceti documentele. Noi dupa astea le-am facut si au iesit super profi.




Cateva idei de pe Quora legate de costuri:


How I got a SuperHero name

I always used to think that a superhero name like “the fastest man alive” would be really cool to have.

Turns out that one of our great customers at Squirrly (who was actually number 4 *which is my favorite number*), Robert Connor did a great press release with an interview he made with me for his blog, Extra Cash Online.

It was very cool to open up my Facebook and see that a friend of mine wrote about Florin Muresan – The Romania Rocket on his Facebook wall.

Turns out that the press release was picked up by US Financial News today. I wonder if this super-hero name will catch on :-D

Zapping everything – Get Control Over your Business

Life can get way too busy sometimes, and your Business Model Canvas can start getting a HUGE amount of Key Activities, once you scale up your business.

Actually, you’ll start having so many processes that you won’t be able to keep up with everything.

Zapier is here to help with all that, because they know that ” Ain’t nobody got time for that”.

So, instead of me doing manual stuff: <B-U-M-!-!> Magic happens <wow!> zapier does it automatically, with 0 input from me.

Currently, the leads I write down in Podio get magically sent to my team, so that they can organize them in our crm thingy

Leads from our Buy Articles Landing page get sent to them as well.

People who buy my ebook, get instantly sent to MailChimp, where they start getting more goodies to complement the awesome ebook.

Well. Sounds simple.

Try managing this manually in the beginning of every week. Do that for over 3 months. You’ll go insane.

That’s why I’m happy so many apps are out there, that communicate and get integrated with one another. Oh, the beauty of the Internet.

Customer Development Workshop by Florin Muresan at Spherik Cluj-Napoca

Last Saturday, I had a very cool Customer Development workshop at Spherik in Cluj-Napoca.

From the start, I told people this was a Florin Muresan workshop, so the ideas were all mine and had tons of insight on all that we did at Squirrly to build an amazing product that started selling from the first day it reached the market.

Florin Muresan does not agree with the usual customer development ideas

And I made this really clear in my workshop. I think that most of the people who usually get invited to speak about customer development have no idea of what they’re really saying out there. Most of them never ever had a startup of their own, they were not CEOs, etc.

Which sucks, and makes most of their theories invalid. I was happy to share they things that I’ve learnt over the years and show a real method of how to get from startup idea to an actual startup.

Mentorship and Speaking at Events in 2014

let’s see.. since my last post, when I announced being a mentor in the Startup Pirates program in #cluj, i also was a:

- Mentor on “How to Pitch Your Startup Idea” at Tandem
- Judge at the Hackathon from Innovation Labs in Cluj
- Presented Squirrly at the Transylvania Demo Day
- Spoke at Cool-Jobs and presented my life, from animating stuff in Borland Pascal, to being the founder of a self-sustainable startup

Marketing Assets


We are so accustom to buying traffic that we sometimes forget the value of bartering. If you currently have a marketing asset of any kind that is valuable to someone else, and if they have a similar audience to your target market, then the ingredients for a mutually beneficial barter are present.


The first thing you must do is assess the marketing value that you have to offer. What is it that you have to give another company that would be beneficial to them in a marketing scenario? Here are some possible marketing assets you could barter with:

1) Do you have a mailing list that could be used to send out an email which highlights something for another company?
2) Do you have content that you could run ads on for another company (blog, video, photos)?
3) Do you have a social media following on Twitter, Facebook, or somewhere else, that you could use on behalf of another company?
4) Do you run an event at a physical location that you could use to promote another company?
5) Do you have a podcast that could be used to teach or educate about another company?
6) Or anything else you can think of. The possibilities are endless.


Once you’ve figured out what marketing value you could trade, now you need to find a target company to barter with. You are looking for a company that fits the following criteria:

1) They have a similar size marketing channel to the one you are offering. If you ask Amazon if they’ll swap email blasts with you then they’ll laugh at you.
2) Their audience must be filled with people that fit your target demographic (and vice versa). If you’re not reaching the right people then the swap is in vain.
3) They must not consider themselves to be your competitor. Find someone with a similar audience to yourself, but not someone who is directly competing with you.

Once you have a short list of possibilities there are a few tricks to discover how good the match would be before you reach out to them. The first thing you can do is a keyword analysis on their Twitter profile to discover how targeted the swap would be for both parties. The simplest way to do this is to look at the list of followers they have on Twitter. Then scroll to the bottom of the page a few times so that quite of few of their followers have been loaded. Now do a search on the page (cmd+F) and search for a keyword that your target demographic would have in their bio. Now you can see what percentage of their followers fit your demographic. This is helpful knowledge even if you are trading something that has nothing to do with Twitter.

You can also do an audience overlap analysis to discover further insights about the match by using followerwonk (http://www.followerwonk.com). You simply type in the Twitter handle of yourself and someone that you are considering bartering with and you see how many people follow both of you. You are looking for overlapping circles, but not completely overlapped. If they are completely overlapped then you have already reached them. If they are not overlapped enough then their audience is not targeted enough for you.


Now you need to put together a barter package. You don’t want to send your target company a vague email about how you could maybe work together. Instead, send a short concise email with a specific ask. For instance, ask them if you could tweet about each other since you have roughly the same number of followers and your demographics are aligned. People are too busy to brainstorm for you. Ask for what you want.


It is quite possible, using this recipe, to get thousands of dollars in free advertising with minimal effort. Growth Hacker TV once sponsored a conference alongside HubSpot due to a barter. HubSpot is obviously much larger than us, but we bartered our way to the top. We’ve also bartered for free distribution in newsletters, and much more. (Photo courtesy of Spencer Hickman)